





This workshop will give marketing leaders a clear, practical understanding of GEO (Generative Engine Optimization) and how to position their brand as the preferred answer within AI search engines like ChatGPT and Perplexity.
Youโll learn how AI models interpret content, what signals they prioritize, and how to structure your companyโs information so it surfaces consistently across generative platforms.
By the end, youโll leave with actionable GEO strategies your team can apply immediately to strengthen visibility, authority, and competitive advantage. You'll have the skills to ensure that when someone searches for a product or service you offer, your company is the one these generative platforms recommend.
April 10th, 2026
Located at 200 Portage Ave Unit 101, Winnipeg, MB
1:00pm โ 1:30pm โ Arrival, networking, wine & cheese, casual intro by you/host
1:30pm โ 1:45pm โ The History of SEO (Jacob)
1:45pm โ 2:00pm โ The Evolution of AI (Mickey)
2:00pm โ 2:15pm โ Implementation / Brand Brain (Donnie)
2:15pm โ 2:45pm โ Live Demo & Examples (Terry)
2:45pm โ 3:00pm โ Q&A
3:00pm โ 3:30pm โ Networking and Wrap Up (Optional)